Here are The Distinctive Types of Trademark Registrations You Must Know

A trademark can be used as an instrument to assert and ensure one of the key assets of your business – Your Brand – which is the reason you will need to secure it legitimately. A trademark is a legal assurance appreciated by a brand. Your trademark displays the source of your products or services to customers and is a symbol of what distinguishes you from your competitors. Legally speaking, trademark protection can be offered to anything fit for being represented graphically. Conventional trademarks are words, including names, logotypes, numbers, letters or a mix of letters and numbers. What's more, unconventional marks such as designs, colours, shapes and sounds can in most jurisdictions be ensured as trademarks. The key is that the trademark is fit for distinguishing the goods or services of one company from those of different companies.

Trademark registration is possible to acquire in these three ways:

1) National registration - A national trademark registration is substantial in the significant country, and applications are recorded with the nearby registration organisation. In Sweden, this is the Swedish Patent and Registration Office (Sw. Patent-och Registreringsverket, "PRV"). As a national registration grants the trademark national assurance, the exclusivity offered by a Swedish trademark registration is restricted to Sweden.

2) EU registration  - An EU registration (a Community trademark, or CTM, registration) is made with the Office for Harmonization in the Internal Market ("OHIM") situated in Alicante, Spain. As a CTM, the trademark is ensured in each of the 28 countries of the EU through one single registration.

3) Global registration - The worldwide trademark system is administrated by the World Intellectual Property Association ("WIPO") seated in Geneva, Switzerland. Keeping in mind the end goal to apply for universal registration, you are first required to have a national or EU trademark application or registration for the pertinent trademark. The jurisdictions where you need to get security for your trademark shall then be designated in your universal registration application. Currently, 92 jurisdictions have signed up to the global trademark system (through the Madrid convention), and a worldwide registration can allow insurance in any of those, as per the application.